Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19
نویسندگان
چکیده
This study discusses how the implementation of marketing communication strategy PT. TWC on social media during Covid-19 pandemic. aims to understand and tactics alternative promos The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external expert informants. In addition, literature review observations were carried out. shows that there is digitalization trend out TWC. also using virtual tours as an tactic its strategy
 
 Keywords: pandemic, media, strategy, tour
منابع مشابه
Controlling the Spread of COVID-19 Pandemic: A Review of Evidences of Social Marketing Mixed Approach
Introduction: The spread of the unknown COVID-19 virus and its pandemic at the end of 2019 faced many countries a serious crisis. Following the outbreak of this pandemic news, many actions have been taken to control and prevent it throughout the world, including Iran. Many of these actions, incorporate the principles, strategies, and components of "social marketing", without being labeled soc...
متن کاملPricing Digital Marketing
A unique value proposition of Internet-based digital marketing is the availability of precise measures of the actual performance of individual campaigns, which makes performance-based advertising pricing schedules feasible. These pricing schemes are studied in the presence of competition, performance uncertainty and asymmetric information about the quality of the client’s content and the effect...
متن کاملEconomic Perspectives on Digital Marketing
The rapid proliferation of business-to-consumer electronic commerce makes it an imperative to investigate marketing strategies for online shopping and to reexamine existing knowledge and assumptions regarding traditional marketing channels in the context of Internet technologies and characteristics. Microeconomics provides a rich foundation for analyzing issues pertaining to location, selling f...
متن کاملCOVID-19 and dermatologists
Since the beginning of COVID-19 pandemic on December 2019, challenges on economic, political, social, hygiene- therapeutic and life style have emerged in many countries. Many researches are investigating on virus characteristics and its behavior and also preventive and therapeutic measures. Despite the virus not being dermatotropic, several skin manifestations have been observed. In this review...
متن کاملNutrition during COVID-19
In December 2019, a new strain of the corona virus, as a subset of coronaviruses was identified for the first time in Wuhan, China. Symptoms included fever, cough, and muscle aches that are very similar to the seasonal flu.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Emerging markets
سال: 2021
ISSN: ['2338-8854', '2620-9918']
DOI: https://doi.org/10.33555/embm.v9i1.191